Digital Marketing Manager - EM247
Overall Purpose of Role:
easyMarkets is looking for a dynamic Digital Marketing Manager to spearhead our digital marketing strategies and take our online presence to the next level. The all-rounder candidate must have the skills, knowledge, and experience to drive our goals forward, optimize our campaigns to achieve KPI’s and maximize our ROI.
Main Activities and Responsibilities:
- Experience with SEO, SEM, and PPC campaigns
- Proficient in web analytics tools such as Google Analytics
- Experience in setting up and managing profitable online campaigns
- Knowledge of digital marketing trends and techniques to drive traffic and leads
- Ability to utilize A/B and multivariate testing to optimize campaigns
- Ability to develop and execute digital marketing strategies with an understanding of user journey
- Experience with marketing automation tools
- Ability to monitor and track key performance indicators (KPIs) to maximize ROI
- Create and maintain company social media and Community management across all platform
- Brainstorm new and creative growth strategies
- Collaborate with teams to create landing pages and optimize the user experience
- Assist in the preparation and manage monthly budgets
- Product Management and technical integration of marketing automation software
- Onboarding funnels analysis of both web and mobile, competition analysis, conversion optimization, spilt testing, email marketing, push notification etc.
- Improve and develop our digital communication strategy
- Work alongside the marketing team to create, manage and optimize advertising campaigns
- Report Key Performance Indicators and provide direction to optimize and scale marketing funnels
Requirements:
- 3+ years of experience working with online sales funnels, lead generation/subscriptions/ecommerce
- 3+ years experience in Digital Advertising
- Proven ability to demonstrate experience in designing and implementing successful digital marketing campaigns (funnels and journeys)
- Proficiency in email marketing and marketing automation technologies and best practices
- Highly analytical and able to derive meaning from data through A/B testing and email optimization
- Experience in utilizing analytics tools to analyse online marketing campaigns in order to improve ROI
- Strong understanding of how all current digital marketing channel’s function
- Excellent team management and communication skills written and verbal.
- Previous experience in the Forex industry or Affiliate Marketing industry
- Highly proficient in real-time marketing automation platforms
- Excellent written and communication skills
- Team Player with strong work ethic
- Ability to work under pressure
- Fluent in English (other additional languages will be considered advantageous)
Further Info:
- Working hours are 08:00 – 17:00 Monday to Friday
- The role is in Limassol, Cyprus
- Fun and creative work environment
- Attractive remuneration package
- Opportunities for professional development/learning and development opportunities
- Fun and dynamic work environment
- 20 days of annual leave days which increases every two years (capped at 23 days)
- Group medical insurance
- Provident Fund
- Discretionary bonuses at the end of the year
- Quarterly team building activities
- Weekly lunches
- Monthly team outings
- A strong culture promoting work-life balance, hybrid model, and flexibility
