Performance Marketing Manager - EM248
Overall Purpose of Role:
easyMarkets is looking for a Performance Marketing Manager to spearhead our performance marketing strategies and take our digital presence to the next level. The specialist candidate must have the skills, knowledge, and experience to drive our digital goals forward, optimize our campaigns to achieve KPI’s and maximize our ROI.
Main Activities and Responsibilities:
- Develop, implement and manage performance marketing campaigns including SEM, SEO, paid social media campaigns, content marketing, and other digital marketing strategies
- Manage budget to ensure campaigns are cost-effective
- Collaborate with other departments to ensure campaigns are meeting objectives
- Monitor industry trends and best practices in performance marketing
- Analyze and report on performance of campaigns and make recommendations for improvement
- Monitor competition and adjust campaigns accordingly
- Conduct research and provide insights to inform campaign strategies
- Develop performance marketing strategies and tactics to meet objectives
- Knowledge of digital marketing trends and techniques to drive traffic and leads
- Ability to utilize A/B and multivariate testing to optimize campaigns
- Ability to develop and execute digital marketing strategies with an understanding of user journey
- Ability to monitor and track key performance indicators (KPIs) to maximize ROI
- Brainstorm new and creative growth strategies
- Collaborate with teams to create landing pages and optimize the user experience
- Assist in the preparation and manage monthly budgets
- Work alongside the marketing team to create, implement and optimize advertising campaigns
- Report Key Performance Indicators and provide direction to optimize and scale marketing funnels
Requirements:
- 3+ years of experience working with online sales funnels, lead generation/subscriptions/ecommerce
- 3+ years experience in Digital Advertising
- Proven ability to demonstrate experience in designing and implementing successful performance marketing campaigns (funnels and journeys)
- Proficiency in creating targeted audiences
- Highly analytical and able to derive meaning from data through A/B testing and email optimization
- Experience in utilizing analytics tools to analyse online marketing campaigns in order to improve ROI
- Strong understanding of how all current performance marketing channel’s function
- Excellent team management and communication skills written and verbal
- Previous experience in the Forex industry or Affiliate Marketing industry
- Highly proficient in real-time marketing automation platforms
- Excellent written and communication skills
- Team Player with strong work ethic
- Ability to work under pressure
- Fluent in English (other additional languages will be considered advantageous)
Further Info:
- Working hours are 08:00 – 17:00 Monday to Friday
- The role is in Limassol, Cyprus
- Fun and creative work environment
- Attractive remuneration package
- Opportunities for professional development/learning and development opportunities
- Fun and dynamic work environment
- 20 days of annual leave days which increases every two years (capped at 23 days)
- Group medical insurance
- Provident Fund
- Discretionary bonuses at the end of the year
- Quarterly team building activities
- Weekly lunches
- Monthly team outings
- A strong culture promoting work-life balance, hybrid model, and flexibility
