Marketing Conversion Rate Optimization Manager - EM147
Overall Purpose of Role:
We are seeking an experienced online marketeer with specialization in conversion optimization to develop and further improve easyMarkets’ digital client communication.
Main Activities and Responsibilities:
- Conversion Rate Optimisation (CRO) strategies aimed at boosting ROI
- Product Management and technical integration of marketing automation software
- Onboarding funnels analysis of both web and mobile, competition analysis, conversion optimization, spilt testing, email marketing, push notification etc.
- Improve and develop our digital communication with new and existing clients
- Work alongside the marketing team to create, manage and optimize advertising campaigns
- Report Key Performance Indicators and provide direction to optimize and scale marketing funnels
Requirements:
- 3+ years of experience working with online sales funnels, lead generation/subscriptions/ecommerce
- 3+ years experience in Digital Advertising
- Proven ability to demonstrate experience in designing and implementing successful digital marketing campaigns (funnels and journeys)
- Proficiency in email marketing and marketing automation technologies and best practices
- Highly analytical and able to derive meaning from data through A/B testing and email optimization
- Experience in utilizing analytics tools to analyze online marketing campaigns in order to improve ROI
- Strong understanding of how all current digital marketing channels function
- Excellent team management and communication skills written and verbal
- Previous experience in the Forex industry or Affiliate Marketing industry
- Highly proficient in real-time marketing automation platforms such as Solitics/Optimove
- Excellent written and communication skills
- Team Player with strong work ethic
- Ability to work under pressure
- Fluent in English (other additional languages will be considered advantageous)
Further Info:
- Working hours are 08:00 – 17:00 Monday to Friday
- The role is located in Limassol, Cyprus
- A competitive compensation package will be offered to the successful applicant which includes great benefits
- Fun and creative work environment
