Starting in 2012 Easy-forex initially entered a seven-game agreement Canterbury-Bankstown Bulldogs as the team’s shorts sponsor.
Easy-forex is a financial service provider, offering a wide breadth of trading brokerage services and products. Founded in 2001, later both acquiring its ASIC licence and launching in Australia in 2003, Easy-forex has offices in Sydney Australia, so it can offer the best possible level of service to its Aussie clients.
After the runaway success of the initial trial partnership, Easy-forex extended and expanded its sponsorship of the Canterbury-Bankstown Bulldogs. The well-established financial service provider signed a three-season deal as the team’s bottom-back jersey sponsor.
Easy-forex offered various very exciting promotions in conjunction with the Bulldogs, including a free membership and free transport competition, an unprecedented giveaway in the history of the National Rugby League.
But the real “kicker” was in 2013, when Easy-forex launched it’s One Million Dollar Kick Competition. A competition of this scale and prizemoney was never before seen in the financial service industry. The top performing trader of the competition was flown to Australia from his home country in Africa, given $5000 spending money and tickets to a Bulldogs Game. During half time he was given the lifechanging opportunity to kick a successful goal to win 1,000,000 Dollars.
This unprecented prize attracted global interest; a video of which can be viewed here:
The infamous kick was performed to a packed ANZ stadium during the half-time of the Canterbury Bulldogs game against the Penrith Panthers on Saturday 31 August 2013.
Both organizations reported great satisfaction regarding the two agreements and noted that not only was it mutually beneficial, but completely uncomplicated due to all the great people involved.